Best Music Videos Ever - Part One

We all like a clever, well-made music video. Well, in an occasional feature I'm going to do and in no particular order, here are my favourite music promotional videos of all time.

Morcheeba - Otherwise

Not only is this a beautiful song but the sea-side head-putting-through-scenes theme carried through the video is both funny and cleverly put together, creating an engaging story, and evokes a past time.

Royksopp - Remind Me

With so many facts and figures it's hard to keep up, the animation and visual style mirroring the famous book series really works and fits in with the tone of the song.

Red Hot Chili Peppers - Californication

Capturing the feel of a video game perfectly, the CGI still stands up all these years later.

Robbie Williams - Rock DJ

Still censored on TV even today - even though it's mild compared to 2012 standards, an ordinary looking music video transforms into something entirely off the wall...

Blur - Coffee and TV

The song is certainly not the band's best but the video - telling the love story between milk cartons - is inspired.

Fatboy Slim - Weapon of Choice

Never has dance gone so well with a music video...

Aqua - Cartoon Heroes

Capturing the feeling of a 50s B-Movie it's like the best Thunderbirds episode never made.

Coldplay - The Scientist

Full marks for Chris Martin for learning the song backwards, the story unfolds in an engaging and clever way and, like 'Coffee and TV', improves the actual song.

REM - Imitation of Life

A very clever live-photo video that fits the song well.

Peter Gabriel - Sledgehammer

An early piece of work from Aardman "Wallace and Gromit" Animations you can feel how much the time, love and dedication has come through to the visuals.